MUCH MORE THAN A RUG
Creators of the washable rug concept,
Lorena Canals makes natural cotton and
wool rugs with matching textile accessories
for home and kids’ decor, designed in
Barcelona and handmade in India. Natural
raw materials, non-toxic dyes, fair trade and
sustainable manufacturing are the
eco-friendly values by which the brand
stands, as well as giving back for its Sakûla
Project.
Lorena Canals offers contemporary textile
decor, yet practical and fuss-free, ideal for
kids’ rooms and nurseries, and for the home
as a whole, allowing for mix and match, and for
a perfectly coordinated style! The brand
offers eco-friendly and socially responsible
labor practices ensuring excellent quality in
its designs.
HANDCRAFTED
UNIQUE WORKS OF ART
If you own one of our signature rugs for the home, you'll know it is a one-of-a-kind piece.
Because it is handcrafted by Indian artisans and not as a result of mass production.
With a factory of our own, Lorena designs and produces everything that crosses her
imagination. That is how iconic kids' rugs with original shapes such as a cookie, a Monstera
leaf, or a cloud came into being. But also true works of art such as the Sheep of the World
collection, with 20% top-quality New Zealand wool.
Always advocating for fairtrade practices, our factory in India employs more than 170
artisans.
SUSTAINABLE
To dye the cotton of our rugs, we recycle water continuously. This way, we avoid
unnecessary costs and contribute a little more to preserving our environment.
+20 YEARS CARING FOR THE PLANET
We believe that we can all make a difference if we choose natural, sustainable, handmade
products with quality such that they last almost a lifetime.
We care for low environmental impact. We care about our planet, and we care about
offering truly sustainable coziness.
RUGCYCLED®—THE WORLD'S FIRST WASHABLE UPCYCLED RUG
Rugs are an essential piece in decoration—they provide coziness, protection, and definition
to a space. At Lorena Canals, we believe in being able to offer much more than a beautiful,
cozy, and quality rug. We believe in a sustainable and eco-friendly rug.
That is why we have created our RugCycled® product line, the first to give a second life to
the cotton leftovers from our productions. Because when we use waste as raw material, we
not only reduce the impact on natural resources, but we also save on energy and water. NO
to waste. YES to saving!
INNOVATIVE
REVOLUTIONIZING THE MARKET SINCE 1998
One of the main objectives of our company is to innovate every day, in all our areas. That is
why we invest in researching new techniques, new designs, new artisanal processes, or new
ways of manufacturing in a sustainable way. Thus, we shake the industry not only with our
washable or recycled rugs.
INTERACTIVE RUGS
We also innovate with reversible rugs, or rugs for children with interactive games that
encourage learning, or all-in-one rugs with a sewn-on pillow. Rugs with incredible textures
achieved thanks to our factory in India and our creative teams—always focused on
innovating, innovating, and innovating. And we continue to research to create more
original, more sustainable, and more supportive rugs and accessories.
THE WORLD’S FIRST WASHABLE RUG
One of our first milestones was the WASHABLE RUG concept. How did it come about?
“When I wanted to look for a rug on the market that I didn’t have to take to the dry
cleaners, I realized they didn’t exist. So I decided to make my own washable rug. From
there on, a thousand designs and shapes emerged in washable, natural quality cotton.”
Lorena Canals
THE WOOLABLE® REVOLUTION
After the success of our washable cotton rugs, we wanted to go a step further and make
our wool rugs washable too. Stylish, with incredible textures and innovative designs, our
patent-registered WOOLABLE® range has shaken up the rug industry and made us first in
the World to offer washable wool rugs.
RUGCYCLED®—THE GREENEST RUG
We believe in giving a second life to the scraps and leftovers from our rugs' manufacturing
to create new pieces. Stylish and sustainable, they help us take care of the planet.
LONG-LASTING - Long Live The Rug
QUALITY, QUALITY, QUALITY
That is the secret of the high durability of our rugs. Natural fibers—WOOL or COTTON—and
artisan techniques ensure a longer lifespan than most rugs on the market have. The quality
of these natural raw materials makes them resistant and keeps them flawless, wash after
wash. If you follow our care recommendations, our rugs will last for years and years. And, because
they have such a long lifespan, you can play with their versatility and switch them from one
room to another for a decor refresh.
SOLIDARY - Lorena for The People
SOLIDARY RUGS
The one thing about our rugs is that they stand for solidarity. Touched by seeing children
whose future gets imposed by their family's economic circumstances, designer Lorena
Canals decided to offer her social support granting them access to education. And so the
Sakûla Project came to be, a nursery in the north of India so that children on the street can
receive food and education.
A NURSERY THAT TAKES IN +120 CHILDREN
There are currently 120 children attending the school and counting. Their teachers are in
direct contact with us to suggest continuous improvements—from new textbooks to new
backpacks or renovations to the school.